Privacy Policy — Unwordle Online

Overview

This Privacy Policy describes how Unwordle.online (“we”, “us”, or “the Site”) collects, uses, and shares information when you visit https://unwordle.online and play our free browser games.

We aim to keep the Site free by using advertising and analytics. You can accept or decline non-essential cookies via our consent banner. For questions, email contact@unwordle.online.

1. Information we collect

Like most websites, we and our service providers may collect:

Browser type, device type, language preference, and referring URL
Approximate location derived from IP address
Pages viewed, puzzle interactions, and timestamps
Cookie and similar identifiers (including web beacons/pixels used by ads and analytics)
Local storage data for game progress, theme preference, and consent choice (stored on your device)

We do not require an account to play. If you email us, we receive the address and message content you send.

2. Google Analytics

We use Google Analytics (measurement ID G-JR4CH3S2LV) to understand traffic and feature usage. Google may process IP addresses, cookie identifiers, device data, and page-view events on our behalf.

Learn more: Google Privacy Policy and Google Analytics data protections.

3. Microsoft Clarity

We use Microsoft Clarity (project ID xwp2nof9kc) for session analytics such as heatmaps and interaction insights. Clarity may collect device data, pages visited, and interaction events via scripts and cookies.

Learn more: Microsoft Privacy Statement and Clarity Terms.

4. Google AdSense and advertising cookies

We use Google AdSense (publisher ID ca-pub-4019990465869122) to display ads. Third parties, including Google, may use cookies, web beacons, and similar technologies to collect information such as IP address, device type, browser type, and pages visited, and may use that data to show personalized or non-personalized ads.

Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this Site and/or other sites on the Internet. You can opt out of personalized advertising by visiting Google Ads Settings or www.aboutads.info.

5. Consent (EEA / UK and similar regions)

Where required, we request consent before enabling advertising and analytics storage. We implement Google Consent Mode defaults that keep ad_storage, ad_user_data, ad_personalization, and analytics_storage denied until you accept. You can decline via the banner; declining limits personalized ads and analytics.

Clearing site data or local storage will show the banner again so you can change your choice.

6. How we use information

Operate and improve the games and Site
Measure performance and fix bugs
Show ads that help fund free access
Respond to emails you send us
Comply with applicable law and platform policies

7. Sharing

We share data with service providers that process it for us (Google for Analytics and AdSense; Microsoft for Clarity; Cloudflare for hosting/CDN). We do not sell your personal information. We do not knowingly pass personally identifiable information (such as email) into Google ad requests.

8. Children

The Site is a general-audience puzzle site and is not directed at children under 13 (or the equivalent age in your jurisdiction). We do not knowingly collect personal information from children for interest-based advertising. If you believe a child has provided personal information, contact us and we will take appropriate steps.

9. Data retention & security

Analytics and advertising partners retain data according to their own policies. Game progress stored in your browser remains until you clear it. No method of transmission or storage is 100% secure; we use commercially reasonable protections (HTTPS and reputable providers).

10. External links

The Site may link to third-party sites. Their privacy practices are their own; review their policies before providing information.

11. Changes

We may update this Privacy Policy from time to time. The “Last Revised” date above will change when we do. Continued use of the Site after changes means you accept the updated policy.

Contact

Privacy questions: contact@unwordle.online